A roving eye on marketing scene...

Quick and the Fabolous!

An easy way to get the pinnacle of success and fame.

Sponsor a cricket match (example: Pepsi Cola)
Indulge yourself in social welfare..a good cause, no doubt! (example: Unilevers, Arial)
Sponsor a video (Tulsi)
Sponsor an event like Basant (Tapal and Lipton)

But we Pakis are quite short sighted here….and as time goes by firms are recognizing the importance of corporate communication and image building. You can name it for promotion, targeted at selling your product.

posted by Henna @ 12:11 PM 2 comments

CityFM-89

The said radio company is marketing themselves in these words: 'Crawling in every nook and cranny’ obviously they meant that the FM is being listened by every sort of person, here and there all over the city or may be the country.

Well, I must say the firm should Wake-Up!!...the medium of the radio channel is 80% English. The RJs (Radio Jokers may-be) and the songs are in foreign language. While the Pakistani ‘Awam’ listen and read if not 90 than 80 % in Urdu…so the ‘self appraised’ tag-line should be removed.

posted by Henna @ 8:09 AM 1 comments