A roving eye on marketing scene...

CityFM-89

The said radio company is marketing themselves in these words: 'Crawling in every nook and cranny’ obviously they meant that the FM is being listened by every sort of person, here and there all over the city or may be the country.

Well, I must say the firm should Wake-Up!!...the medium of the radio channel is 80% English. The RJs (Radio Jokers may-be) and the songs are in foreign language. While the Pakistani ‘Awam’ listen and read if not 90 than 80 % in Urdu…so the ‘self appraised’ tag-line should be removed.

posted by Henna @ 8:09 AM